And, when we’re close, we buy into the premise provided. Sharing “behind the scenes” shots of a product you make or an event you’re detailing demonstrates an innate trustworthiness and transparency that can overwhelm skepticism and foster a feeling of closeness. In a world filled with written pieces making claims to “fix,” “change,” “save,” or provide some other assistance that could prove to be false, content that demonstrates trust will appeal to viewers. Creating a product or chronicling an event in a way that can target the subconscious brain, the part that runs without us having to give it intentional attention, gives you a fast track to the viewer’s heart and can start to inspire action or response. Appeals to emotion, however, bypass that clutter to target our subconscious mind. The decision-making process of what to give our attention to takes up a great deal of space in our rational minds. Even if your video is more personal, sharing the details of a special occasion or family event, consider how many other personal appeals it will share space with via social media and other routine web surfing. When you seek to put your business out there, you’ll be competing with the messages of 2,999 other ones that feel equally important to their respective sponsors. Think about this for a moment: The Advertising Education Foundation reports that the average person sees 3,000 ads per day.

Movies that Move – Help Your Film Appeal to Emotion

Our team is more than happy to help you take your emotional appeal and help it play out onscreen, but let’s first explore why this strategy works, a few ways to do it, and what employing this strategy will do for you. On the other side of the rational is the emotional – the desire to appeal to the subconscious mind and its role in decisions (including the decisions to enjoy, buy, or remember).

That strategy is part of what is called rational appeal – the desire to use logic, evidence, or information to engage a viewer. Our first instinct as authorities on our topic, or as sharers of an experience, is to make our case with volume: more information, more data, more content. No matter the topic of your film, the ultimate goal is to create something that people want to watch.

Appeal to emotion