EGGY JENN IM OFFLINE

I want to encourage people to do that because there is a lot of excess of clothing these days,” she said. “I found a way to make it fit with staples, safety pins or I’d cut it. And she won’t be giving up her role as an ambassador for Goodwill, where at 14 she learned to find dupes of what she couldn’t afford. Im will show Eggie shoppers how many ways the collection can be styled, and encourage them to repeat outfits. People literally spent two hours folding that.” Whenever I am shopping in stores now, I try to be as aware as I can that I’m not going to dig through everything. But I learned to fold clothes really well and it made me appreciate my job now. I lost 10 pounds just from rushing around. “Working at Forever 21 was really intense. “I worked at Forever 21, Johnny Rockets, two smoothie shops, a bakery - basically a lot of customer service so I thought I might be a manager or something,” she said. I just wanted to make a line that was really inclusive for everybody regardless of your gender or what fashion box you’re confined to.”Īs a child Im imagined life as a cartoonist but her entry into the workforce was less enchanting. You need to wear the designer brands to be editorial or cool. So even though I didn’t go to school for pattern making, I was building a great team around me,” she said. “I’ve always felt that fashion was for the high and mighty. I spent eight years building my relationship with my subscribers. As for what Im might say to envious designers on the pay-your-dues route of design school-internship-entry level jobs, she responded: “For me, it’s about having a connection with your audience. Priced between $25 and $79 to be attainable, all of the items are limited runs, with new drops expected monthly. I grew up eating these all the time.” And motioning toward a jumpsuit printed with the Korean national flower, the mugunghwa, Im said, “I just love this flower so much. Pulling an off-the-shoulder top and skirt from the rack, she said of its print, “This is Korean melon, the chamoe. He’s so cute but we’re not related in any way,” she said. Nicknamed “Jeggie” for years, Im said her brand is not a riff on “Gudetama,” Sanrio’s lazy egg character. Hints of her heritage are in the name “Eggie,” which means baby in Korean, a role she related to in her family and among friends, until she realized she had babies of her own - as in subscribers. Her mother is a bank teller and her father is in apparel manufacturing, though she chose not to consult with him.

I have my parents to thank for everything because they immigrated here from Korea and they gave me this life in America where I was able to start my own line and even create my own job with YouTube.” I’m doing this, I’ve built this name for myself.’ They are beyond proud of me. “To finally say, ‘Hey, this is the end result. They were very traditional, ‘Why can’t you do engineering? Aren’t you good at science?’ I was definitely a late bloomer,” she said. Obviously, I had a huge love for the arts and fashion but they didn’t see a career in that. Growing up, I feel as though I was always the random child. And again when she explains how her fiancé Ben Jolliffe left London (and his band “Young Guns”) to move to L.A. Speaking of her South Korea–born parents her voice broke ever so slightly.

EGGY JENN IM OFFLINE

Her offline self seems to be as spirited and positive as her online one, but not in a media-trained way. It was just a way for me to have something that was my own.” Back in the day, YouTube was a really small community and it was so cool. “YouTube was a place where I was just able to share and express myself without any grades or any criticism. All my friends were going to prestigious universities. “I started YouTube because I was kind of in a creative rut, really. While up front about Instaco’s senior designer Angela Yea, who oversaw the collection, Im was also frank about how she wound up on YouTube in the first place. With the clothing line, it’s a tangible object that physically connects me with all my subscribers and will just help my community grow.” So, yeah, I think it’s all about the audience,” she said. You are the one rocking the clothes, not the other way around. It’s about who you are as a person inside. Fashion is so quick and people are able to morph into whatever they want to look like externally. During a preview in New York last week, the influencer said, “These days styles are so ADD.

Eggy jenn im